GANGNEUNG, Korea – Team Canada put in a valiant effort against Sweden this afternoon, but it was not to be.

Canadian curling fans, so used to seeing Jennifer Jones and Co. make wild comebacks, almost saw yet another one today.

In total control in the ninth end, one up with hammer, the Joneses ran into trouble – missing five of eight shots, including both of Jennifer’s – and dropped a steal of two.

In the 10th, things didn’t look much better when Dawn Askin was very light on a guard and Cathy O came light on an essential come around.

But JJ took matter into her own hands, making a hit and roll on her first one and then letting fly with a delicate chip ’n flop attempt on her last one, and exceedingly difficult shot with a razor-thin margin of error.

As Jill Officer said, the skipper missed it “by millimetres.”

In the 10th end , with the ice straightening out, Jones’ long guard effort couldn’t be stuffed behind, and she was a tad heavy too, and Anette Norberg of Sweden followed her down for the freeze, and the win.

Great effort, and the first time in a long while – possibly ever? – that a 9-2 record only got you into the Page 3/4 game.

With a two-time world champ and defending Olympic champion as your fourth-place opponent.

Hey now.

Nice event going on here in Gangneung.

Nice WCF pic by Lee Young Gyu, taken as the skipper realized her fate in the fateful ninth end. Click to expand photo size.