We’re talking about Chad McMullan, the former honcho of the World Curling Tour and World Curling Players’ Association, back when the Grand Slam was an IMG property.
The former Winnipegger has lived in Toronto since the early part of the decade, and has now resurfaced as proprieter of Rock Solid Productions Inc., a new company unveiling some rather cool corporate and educational curling applications within The Big Smoke.
His first property, Rock Solid Outings, seeks out and delivers corporate curling days from the boardrooms to the curling clubs… and not the more traditional other way ’round.
“Most clubs have dedicated rental rates but they don’t have the manpower to go out and sell the club outside of the membership,” explains McMullan.
“We go out to the corporate community and pitch the concept of a corporate day to them directly, then we find the club that suits them best, in terms of location, logitics and cost. Then we execute the event, so it’s a full turnkey for the client. Everything is done for them from start to finish.”
McMullan provides various options for the client, including access to curling champions… of which there is no shortage of in the Greater Toronto Area. Instruction is handled by a Rock Solid representative or, in some cases, the club pro or manager, or someone assigned by the club.
“We work case-by-case with clubs, however they like to work,” says McMullan. “Some managers have their set way of doing things, others are open to new models. The point is to get their open ice filled and some new revenues, and potential new members, in the door.”
With next year’s Masters of Curling taking place at the Air Canada Centre, plus the big promo bump of the 2010 Olympic and Paralympic Winter Games, we’re betting that McMullan will be a very busy fellow.