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Threepeat Curling in Vegas

Follow #SamInVegas this week, starting Thursday

By Sam Corea

In 2013, I began seeing TV ads showing scenes of curling action cut with the bright lights of Sin City and an announcer asking the question “Curling in Vegas?”  Well, here we are four years later with the third edition of the Continental Cup of Curling in Las Vegas.  And here I go again to take in the Vegas curling experience for the third time, and for your benefit, dear reader.

It seems Las Vegas has become a permanent stop on the international curling event calendar. And it’s Canadian travellers who are supporting curling in Vegas, despite the lower value of the loonie, as they look for any reason to escape the winter cold to enjoy some desert sun and curling.  I am one of those Canadians this year, as the usually mild West Coast winter weather has been anything but balmy with sub-zero temperatures and half a dozen snowfalls in Vancouver since December. So, sunny skies and temperatures in the mid-teens, coupled with watching Team North America battle with Team World will help chase away the January blues.

In 2014, the teams were scouting each other in Vegas as that edition of the Continental Cup was held just weeks before the Sochi Olympic Winter Games. Last year’s edition, in my view, suggested that the teams were more focused on friendly competition and fun.

This year, with the PyeongChang 2018 Olympic Winter Games just 13 months away, organizers tell us the event is a chance for curling fans to get an advance look at many of the teams who will be chasing gold in South Korea (and we’ll have lots to say about that in future editions of The Curling News).

Of course, we’ve got some curlers who’ve been to many Continental Cups and the last two editions in Vegas. But there are many first-timers this year, so I’ll be looking to get their impressions of curling in the desert (along with Elvis and Marylin Monroe impersonators escorting them onto the ice) for my social media posts this week and weekend, which you can follow on two platforms: The Curling News Twitter feed and also on The Curling News Facebook page.

During last year’s Cup in Vegas, the former director of marketing for Tourism Nevada told me that Canadians love Nevada and they love curling, so hosting these events in the land of casinos, big buffets and showgirls is a natural fit. And the slogan adopted by those involved – Las Vegas Rocks – just seems to roll off the tip of the tongue.

Attendance for the 2016 Continental Cup topped 62,000 – the most people to ever watch a curling event in the United States.  Officials are gambling that the success of the 2014, 2016 and 2017 Cup events will result in even more bums in the seats in the spring of 2018, when the Orleans Arena hosts the Men’s World Curling Championship – soon after the PyeongChang Olympic Games.

I don’t think the novelty of being in an arena in Vegas filled with curling fans has worn off yet. In fact, as I tell folks I’m heading to Vegas for a curling competition, some still raise an eyebrow, but admit that it seems like something fun to do in January.