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Holy crap. Holy crap. Holy crap.Holy crap. Holy crap. Holy crap.

Holy crap.

Somebody finally did it.

The terms “$1 million” and “curling” are finally in the same sentence. For high-performance competitors, that is, not lucky (or unlucky) draw-to-the-button contestants.

Just hours before the first stones were thrown at The Rogers Masters in Brantford, Ontario, Sportsnet dropped the big one. Here's an excerpt from the newser...

TORONTO (November 14, 2012)  The stakes for the 2012-13 Grand Slam of Curling just got a lot higher as Sportsnet today announced a $1 million bonus will be awarded to a men’s team if they win all four events in the series: The Rogers Masters, The Canadian Open, The National and The Players’ Championship.

If a men’s team does not win all four Grand Slam of Curling events, the top three men’s teams – based on the Grand Slam points system – will split a $100,000 purse. First place will receive $50,000, second place will receive $30,000, and third place will receive $20,000.

“Sportsnet is committed to growing the Grand Slam of Curling like never before, and the addition of the substantial bonus truly delivers on that promise,” said Scott Moore, President, Broadcasting, Rogers Media. “The Grand Slam is a high-performance, world-class series boasting the cream of the crop in international curling, and with these new prizes up for grabs, the competitive rivalry in the series will rise to a whole new level – which is great for curling fans, the athletes, and the sport.”

On the women’s side, two events comprise the 2012-13 Grand Slam of Curling.Taking into account the greater odds of winning two events as opposed to four, if a women’s team wins both The Rogers Masters and The Players’ Championship, they will be awarded a $100,000 bonus.

If a women’s team does not win both events, the top three women’s teams – based on the Grand Slam points system – will split a $25,000 purse. First place will receive $12,500, second place will receive $7,500, and third place will receive $5,000.