Hmm. Wonder what this is about?

Most everyone knows what the original B.Y.O.B. stands for. Most curlers and curling fans, anyway.

But what is the significance of Feb. 1? Apart from the Ontario Men's Tankard provincial, we don't know of any other event that starts on Monday, February 1. The Scotties Tournament of Hearts, of course, begins in three days... on Saturday, Jan. 30.

What does "whole new meaning" indicate? In the curling context, could it mean:

Broom Your Own Biter?

Bury Your Own Board-weighter?

Barnstorm Your Own... er, Breakfast?

Bit.ly Your Own Blog?

Um... we don't think we're helping. At all. Any ideas, anyone?