If you recall September’s launch announcement for Season of Champions TV, you will also recall mention of another new website coming soon: AtThePatch.ca ...!

This morning, the official website of curling’s biggest party palace – the Keith’s Patch – went live... check it out!

Curling fans can eyeball the bands listed to play at each of the SoC major events, as well as other information... and fans can even follow announcements on Twitter!

And we’ve got another idea for the CCA web moguls. We suggest building a place on the site for party fans to upload their own party pics... much as The Curling News Blog did during last year’s Tim Hortons Brier in Calgary: once, twice, thrice and again.

Patch it up, people!