Curling supplier Plays It Forward

TORONTO – fUZION Sportswear has already made an impact on the curling scene, as their dye sublimation technology allows teams to go "seamless" with a variety of patterns, designs and logos on their competition wear. They've signed up a few top-ranked high-performance squads for their "Ambassador" program, and they are also rumours of replica team competition jackets and shirts hitting the market soon.

Now in their third year on the rock scene, the company has also introduced "Play It Forward", a new program which delivers value from any player's purchase decisions back to that player's home curling facility.

For example, a purchase of four sublimated SMARTFLEX jackets plus four sublimated CIRCULAIR shirts will give your curling club a rebate of CDN $50.00.

With a purchase of four jackets plus eight sublimated shirts, the curling club scores a $100.00 rebate.

"Although we are a new team this year, two of our members were part of a team that wore fUZION uniforms last year," said Kalie McKenna, a member of Ottawa's Team Butler-Rohland. "We absolutely loved the fit of the uniforms and the ability to create a custom design. We contacted fUZION for pricing and additional information and that's when we became aware of Play It Forward, which was just another incentive to wear fUZION apparel this season."

The squad's decision to go with Fuzion has already guaranteed a rebate payment to the Rideau Curling Club, the home of Team Butler-Rohland.

"So we look great, we can capitalize on sponsorship opportunities for our team, and we're giving back to our club," said McKenna. "I can’t think of a single reason why you wouldn’t want to be part of Play It Forward."

fUZION also offers a club program, where jackets and scarves purchased by any facility pro shop – adorned with club logos and even personalized on request – also deliver rebate revenues.

Posters promoting the program (above left) are now in the mail to all 960-odd curling clubs across Canada.

Meanwhile, fUZION Managing Director Jamie Vickerman has also been beating the drum for the new program.

"We're hoping that curlers of all skill levels, particularly recreational players, will take advantage of this offer and pass the word along at their curling clubs," said Vickerman. "You can wear what the pros wear, and look great on the ice, and help your clubs as well. The more teams involved, the more funds for your club to receive and use as required. Just contact us for help on your graphic ideas, and let’s get started."

Poster graphic by fUZION Sportswear (click on image to increase viewing size)