Hockey curling stone

Olympic sponsor Samsung has a new series of viral videos out and about, including this one featuring a hockey player, a goaltender and curling stone.

One guess as to what happens.

AdGabber’s Steve Hallbemoans the fact that while we all know such videos are faked, we still feel compelled to watch them.

“We are still amazed,” says Hall. “It’s like a Saw movie. We don’t want to watch but we can’t turn away as people are slowly and gruesomely mutilated in new and different ways.”

We don't blame Hall for his dismay: after all, he's paid to watch hundreds of these things each month. Talk about maddening.

But for curling fans, this is fun stuff.